Piracy is like a cancerous disease spreading through the recording industry in full force. Piracy is believed to be the main reason behind the decline in sales within in the recording industry especially in the music sector. In the Ted Talk by Larry Lessig he does a pretty good job with explaining that today’s culture is more about sharing and remixing already existing content. Consumers or in online terms “users”, are most interested in taking existing content and adding their own touch to it. The youth especially has more of an interest in making their own versions of products, which already exist, and putting a creative spin on it. Its almost like taking something old and making it new again. Lessig also argues that although this is a form of creativity to remix these already existing files, it also restricts creativity because it is still not original or created by the user themselves. I completely agree with him. When we can easily take a developed product and technology and just change it up a bit to update it, we are then less likely to want to try and develop new technology. It definitely does discourage and limit innovative progress and development.
I know it’s easier said than done but I feel that the recording industry needs to take a step back and reevaluate things. The industry itself is on the verge of extinction because or piracy therefore should be willing to change. To conquer the current problem of piracy I would suggest member of the industry to really look at the situation from the consumer’s perspective and really understand what the consumer wants and needs. This business strategy might seem selfless at first but at the end of the day the industry is run on consumers and without them they are nothing. The problem consumers have with purchasing licensed content is that is expensive. Right now consumers are able to access documents and files at no cost to them and with so much convenience. Access to content has obviously changed and in turn has affected the general public’s opinion of copyright laws. We see this problem more predominantly in the music sector. Like Steinmetz K. and Tunnel K. argue these companies need to realize that consumers download music for four main reasons which are “(1) to share culture/content, (2) to sample, (3) the inability to afford content and (4) to undermine the current copyright regime”. Buying a music album in the store can cost between $15-$20. The mentality consumers have is that why spending $20 when you can download it for free online. Everyone knows it’s illegal to download music like that but we all do it. I personally don’t know anyone that doesn’t. The only thing I can think of that the music industry can do to preserve copyright laws is to make their products more accessible and affordable. Lowering the price might encourage consumers to actually buy the album. I think the new initiative music companies have started with selling songs or albums on iTunes is a good step in the right direction.