Piracy is like a cancerous disease spreading through the recording industry in full force. Piracy is believed to be the main reason behind the decline in sales within in the recording industry especially in the music sector.  In the Ted Talk by Larry Lessig he does a pretty good job with explaining that today’s culture is more about sharing and remixing already existing content. Consumers or in online terms “users”, are most interested in taking existing content and adding their own touch to it.  The youth especially has more of an interest in making their own versions of products, which already exist, and putting a creative spin on it. Its almost like taking something old and making it new again. Lessig also argues that although this is a form of creativity to remix these already existing files, it also restricts creativity because it is still not original or created by the user themselves. I completely agree with him. When we can easily take a developed product and technology and just change it up a bit to update it, we are then less likely to want to try and develop new technology. It definitely does discourage and limit innovative progress and development.

I know it’s easier said than done but I feel that the recording industry needs to take a step back and reevaluate things. The industry itself is on the verge of extinction because or piracy therefore should be willing to change.  To conquer the current problem of piracy I would suggest member of the industry to really look at the situation from the consumer’s perspective and really understand what the consumer wants and needs. This business strategy might seem selfless at first but at the end of the day the industry is run on consumers and without them they are nothing. The problem consumers have with purchasing licensed content is that is expensive. Right now consumers are able to access documents and files at no cost to them and with so much convenience. Access to content has obviously changed and in turn has affected the general public’s opinion of copyright laws.  We see this problem more predominantly in the music sector. Like Steinmetz K. and Tunnel K. argue these companies need to realize that consumers download music for four main reasons which are  “(1) to share culture/content, (2) to sample, (3) the inability to afford content and (4) to undermine the current copyright regime”. Buying a music album in the store can cost between $15-$20. The mentality consumers have is that why spending $20 when you can download it for free online. Everyone knows it’s illegal to download music like that but we all do it. I personally don’t know anyone that doesn’t. The only thing I can think of that the music industry can do to preserve copyright laws is to make their products more accessible and affordable. Lowering the price might encourage consumers to actually buy the album. I think the new initiative music companies have started with selling songs or albums on iTunes is a good step in the right direction.

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4 responses »

  1. stephanielavelle says:

    I agree with you when you say piracy is believe to be the main reason behind the decline in sales within the recording industry, specifically the music sector. I agree with this because it is so easy to download music without paying a fee. Now a days you do not even have to download the song so there is no fear or viruses because you can use YouTube’s URL and past it into another website where the song automatically goes into your iTunes. My main reason for not purchasing songs is because I cannot afford to spend $1.00 every time a new song comes out that I want to listen to. I agree with you when you say the recording industry has to reevaluate things. One of the ways the recording industry could achieve this is by making songs cheaper so consumers will be more apt to purchasing the song, or make the same type of deals they do with other products such purchase three songs and the get the fourth song free.

  2. kb09ky says:

    Piracy is definetely the main reason for the music industry suffering in sales. It is so easy to download music that consumers would not even second guess it compared to buying a cd for $12-15 or downloading individual songs for $1.00 each. I know it is selfish on the part of consumers when the music industry has put so much work into it but personally i find it difficult to think about that while im downloading. I feel for the music industry that they are losing a ton of money annually and it is wrong to take the music for free that they have put so much money into to create but it is still not enough to make me want to purchase individual songs for $1.00 each. I believe the only way to try and regulate this issue is to perhaps make purchasing music less expensive. I think in terms of cds for bands and artists it will be difficult to get consumers to purchase them when they know they could just download the songs they like. These pirating websites need to be more closely monitored and have more restrictions put on them.

  3. mcgip says:

    Yes, Lessig (2007) does a great job of explaining remixing as a part of Internet users, not just an activity they engage in. Lessig (2007) comments that “this is how our kids speak, it’s how they think”. Remixing is like an arm or a leg, it is a part of a generation of Internet users. You make some great points in your argument. I agree, the recording companies need to stop pushing for lawsuits and legalities and “take a step back” to evaluate. Evidently, the music industry is changing, the old is out and the people have created a new way of accessing music. The recording companies need to meet the people where they/we are and somehow implement the industry into the industry we have created. And yes, iTunes is a perfect example of a “step in the right direction”.

  4. Amanda Avila says:

    I agree with the fact that Online Piracy is like a cancer that is spreading through the recording industry and thought that it was a very interesting analogy. Piracy as all internet users understand is wrong, however there are little to no consequences against doing so. If people are not under any type of surveillance while downloading music the problem will continue and the recording industry will continue to lose money, where as the internet user will have their product for free.
    I agree that the music industry needs to take a step back and reevaluate their current situation before purchasing music is not even an option any longer. $15-$20 dollars for a CD that you do not even want all the songs to seems pointless to many people because it is available on the internet for free. Also a dollar a song on itunes becomes expensive if you are a person who downloads music frequently. The younger generation has become accustom to having playlists and music libraries that consist of thousands of songs. The recording industry has to take that into account and like you said make their products more accessible and affordable.

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