The online community is growing faster than expected.  Hilderbrand explains in his article how YouTube has grown to become a majorly popular site for audiences to come and view videos and  share all types of information (Hilderbrand, 2007). I completely agree and believe that YouTube has in a sense formed an online community on its own. Communication is made possible through media outlets like YouTube. YouTube serves as a platform for individuals around the world to watch post and also comment on video of all types of genres. In my opinion it’s bringing everyone closer together.  YouTube connects you with others and therefore allows easy communication which is why there is an active audience on YouTube. In Toby Millers article he’s argues that when a community has an active and participating audience it makes it easier to understand and interpret the existing communities online. YouTube allows for everyone to execute their interests and essentially choose their own “community” to which they can contribute.  After watching “Everything is a Remix” by Kirby Ferguson, It really helped me understand how  all media is so different but is rooted from the same concept or idea. And I’ve come to the conclusion that this concept and idea is formed around our need to be “free”. YouTube has allowed us to be free and express our  cultures, ideas, thoughts and opinions But copyright laws  have in a way restricted our freedom online. In this day and age there are different type of copyright law that serves different purposes. These are needed to protect our opinions and ideas from being taken advantage of. Online communities of producers and consumers with new media work have made it hard to get past copyright laws in order to build accessible cultural commons. There seems to be a constant tug of war between producers and consumers who are pursuing creative endeavors with the producer’s content. This tug of war is bound to become more relaxed when they realize there is much more to gain from cooperation and collaboration. The incorporation allows users to more freely edit and remix videos. I know that YouTube has also provided for easy licensing of uploaded videos which makes content sharing more accessible to users of the site. For example now it is possible to access a YouTube video through Facebook and even send a YouTube link through email.

Hilderbrand, L. (2007). Youtube: Where Cultural Memory and Copyright Converge. Film Quarterly. Vol. 61, No. 1,  48-57.

Miller, T. (2004) A view from a fossil. International Journal Of Cultural Studies, 7(1), 55-65.


3 responses »

  1. stephanielavelle says:

    I agree with you when you say that YouTube has formed an online community on their own. I believe that YouTube is a great website for posting videos of yourself or others where individuals anywhere can comment and post opinions. YouTube also allows fans across the world to communicate with one another producing what is called Fandom.
    I also agree with you when you say copyright laws have restricted individuals from freedom of producing whatever they please. It is hard to post videos online whether it is on YouTube or Facebook because of copyright laws. I know when you post a video on Facebook, if you have a song in the background that is not yours; Facebook takes it down because you do not own the rights to the song.
    In the article written by Manovich (2008), he indicates “in modern societies most of the objects which people use in their everyday life are mass produced goods; these goods are the expressions of strategies of designers, producers, and marketers. People build their worlds and identities out of these readily available objects by using different tactics” (Mannovich, 2008, p. 323). I do agree with this statement because I know when I post images on Facebook, or purchase certain types of clothes, that reflects an identity I am trying to portray. Although I think it is important to have copyright laws, I do think that corporations are too strict, which is preventing individuals from their freedom.

  2. mcgip says:

    I find the notion of identity creation (or establishment) through branding very interesting. As Stephanie quoted Mannovich (2008), “peope build their worlds and identities out of these readily available objects…”. I am forever struggling with the idea that people create their own “individual” brands out of readily available, or mass produced cultural goods. The culture industry determines what is produced at large and what is made readily available. People are using these things to establish their identity. Thus, essentially, the culture industry is establishing “individual” identities. So really, they are not individual identities but a mass identity adopted by the individual that reflects the broad culture decided by the media. It is a strange concept…

  3. kb09ky says:

    I agree with you that youtube has created a positive environment for individuals to express themselves. Although some may argue that what is put on youtube is sometimes controversial or inappropriate I feel it is something that is important for us to experience since it provides the opportunity to understand issues in the world and different cultures and views. I also agree that copyrighting restricts people from posting and creating what they want, and this is definitely a downside but perhaps it is also good to restrict certain things that people wish to post. The negative side of copyrighting is unfortunate when individuals wish to identify themselves through these objects and are not able to, there should be a little more leeway with copyrighting from the corporations.

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